Mastère (MSc) and Ph.D. — France

Mastère (MSc) and Ph.D. in Digital Marketing

Modality100% online

WorkloadMastère (MSc): 1,500 hours
Ph.D.: 2,500 hours

Estimated DurationMastère (MSc): up to 36 months
Ph.D.: up to 60 months (5 years)

Course LanguagePortuguese / English

Program Overview

The Mastère (MSc) and Ph.D. program in Digital Marketing at UNICHRISTIAN was strategically developed for communications specialists, advertisers, business managers, tech professionals, entrepreneurs, and executives looking to master advanced strategies of the digital ecosystem and reach the summit of academic and market recognition globally.

Structural Differences: Mastère (MSc) vs. Ph.D.

The program of international vocation structured with reference to France is organized in an architecture of progressive complexity in two cycles.

Cycle I — Mastère (MSc)•Focus on technical instrumentation and practical application of knowledge•Duration of 18 to 36 months (1,500 hours)•Professional preparation for teaching and evidence-based management

Cycle II — Ph.D.•Directed toward high investigation and deep epistemology•Duration of 24 to 48 months (2,500 hours)•Writing and public defense of an original thesis of high impact

Research Lines and Emphases

01.Strategic Planning and Optimization of Digital Projects.

02.User Experience (UX), Branding, and Digital Products.

03.Copywriting, Persuasion, and Web Consumer Psychology.

04.Digital Law, Privacy, and Virtual Public Relations.

Program Objectives

General Objective

To train vanguard marketing directors and researchers capable of structuring and monitoring high-conversion digital strategies, managing corporate branding, and conducting applied web growth studies.

Specific Objectives

Develop advanced organic attraction strategies through structural SEO.
Design the aesthetic architecture and usability profile of new digital products.
Write persuasive copy and organize product launch campaigns.
Manage virtual corporate reputation crises within legal compliance guidelines.

Teaching Methodology

100% online distance learning, with technical automation and growth hacking workshops.

Real case studies of e-commerce operations and corporate digital ecosystems.

Ongoing mentorship for applied dissertation/thesis projects.

Target Audience

Marketing professionals, advertisers, public relations agents, journalists, and web developers.

Entrepreneurs, commercial directors, and managers looking to accelerate web operations.

Program & Curricular Matrix

1st Semester — Academic Leveling Module

•Scientific Methodology.
•Strategic Planning and Project Management in Digital Marketing.
•Introduction to Digital Law.
•Foundations of Search Engine Optimization (SEO).

2nd Semester — Foundations and Research Module

•Research Seminars I.
•Foundations of User Experience, Branding, and Digital Products.
•Foundations of Copywriting.
•Entrepreneurship and Technological Innovation in Digital Marketing.

3rd Semester — Advanced Studies Module

•Research Seminars II.
•Social Media Marketing.
•Foundations of Digital Design.
•Foundations of Public Relations.

4th Semester — Mastère (MSc) Completion / Ph.D. Cycle I

•Dissertation or Thesis Preparation.
•Project Management and Optimization in Digital Marketing.

Admission & Application

Region / Issuance:France (Institutional Diploma)

Study Modality:100% online

Academic Candidacy:Research Proposal Required

Speak with UniChristian View required documentation

Accreditation and Validity

Degrees are awarded internationally by UniChristian with French methodological reference, with structured credits to support the researcher's academic prestige.

Learn more about validity

Advanced Higher Studies

Start Your Selection and Research Process

To enter the France-referenced integrated Mastère (MSc) and Ph.D. program of UniChristian, you must submit your complete academic transcript and your initial research proposal. Our committee will provide continuous support for pairing with advisors.

Speak with an Academic Advisor View admission requirements